Marketing is a tricky slope, regardless of the level of experience you have. With the short attention span of your potential clients, it’s even more challenging. This is also true for blockchain marketing, but the good news is you can apply some of the best marketing strategies to get the attention your business deserves.
Here are some of them:
Focus on one group
Any PR agency will tell you that for a marketing campaign to work, you should have a defined audience. Creating a marketing campaign that will work as a catchall sometimes works, but you are looking at possibly lower conversion rates because some of them will not be ready to convert just yet. If you focus on one group in coordination with your blockchain PR agency, you can tailor-fit the content to their interests and pain points, which then makes your product more effective in converting them.
Err on the side of ethical
With the rise of social media comes the rise of cancel culture. One mistake in the past could remain hidden because it is not easy for people to see it, but now, everything is on full display. When you are putting content out there as part of your marketing campaign, make sure it passes through several lenses so that you can avoid sounding tone-deaf about a delicate matter.
Be authentic
Your clients have wants and needs, but most importantly, they have opinions and causes to support. If you show them that you are taking a stand on a matter dear to your heart, they will appreciate the authenticity. In fact, nowadays, there is a higher chance that they will patronize a brand if they feel its authenticity.
Your marketing campaign need not be flashy for the wrong reasons. Just be clear about your target audience and show why you are the best blockchain service provider for them and you will see results.
Fanteristic Philippines 